Your website ad will be posted within 24 hours. Send a square 165 x 165 pixel jpg or png graphic to firstname.lastname@example.org.
Your magazine ad will be a full page, 8.5 inch x 11 inches. It will be included in the magazine if an issue is published during your ad run. The magazine goes out, more or less quarterly, but due to some times of year being much busier than others, race-wise, it may come out more often between September and May and less often during the summer to better accommodate race coverage and promotion needs of race directors. You can always email Deb to find out when the next issue will be published.
Recommendation: Best to use a striking image and very little copy in your website ad. Your ad will be linked to your site or the registration page where the runner can get all the details. The ad’s purpose is to get them to click through. Also, consider using a gif. No extra charge, and these are much more eye-catching. The magazine ad can include all the details.
Facebook: Many of my advertisers don’t take advantage of this golden opportunity. With 13K to 17k engagements per month, this is a huge opportunity, but YOU do the posting there. You can change it up every week, but your ads must be 7 days apart.
You have taken a giant step toward getting the word out about your event.
Please join the Run Tampa Facebook group – if you haven’t already – and post about your event once per week. That post can be:
- Graphic and reminder about price increase
- Graphic and discount code
- Photo of race medal
- Photo of race shirt
- Race logo
- Request for volunteers