You need to get the word out, create some buzz about your event!
You try to give runners what they want, to make your race unique, but it won’t matter if runners don’t know. This is your opportunity to reach the exact audience you’re seeking.
RunTampa.com is #1 AND MORE for these organic searches:
“Tampa 5k race”
If other promotional platforms are vying for your marketing dollars, ask where their site comes up in organic search, because that’s what matters. Having a website with a race calendar means nothing unless people find it in search. They won’t type in a url. They’ll search one of the above terms.
Ask if they have an active FB group where you can interact and promote your event. The Run Tampa FB group has 5,600 local runners, and the wall has amazing engagement. See the graphic below. No one can touch our reach.
Remember, EVERYBODY expects to find all the race information on their phone in 30 seconds.
Your promotional package includes: Banner ad on website, option to post once per week on the Facebook wall (activity data captured below), and full page in quarterly digital magazine if published during your ad run. Consider this:
Your Run Tampa Advertising Package Includes:
- Square, 165 x 165 pixel website ad linked to your website or registration page
- Option to post every seven days in the 5,200 member Facebook Group. The race director or designee does the posting. This can change from week to week. Allows you to interact and answer questions from potential registrants, promote discount codes, remind of price increase, reveal medal/shirt or post a course video.
- FULL page (8.5 inches x 11 inch) ad in quarterly digital magazine, linked to your website or registration page. *This is entirely dependent on whether an issue is published during your ad run. If you purchase a four-month ad, it will definitely be in an issue. Check out past issues here.
One month = $135 + one comp entry
Two months = $255 + one comp entry
Three months = $365 + one comp entry
Four months = $460 + one comp entry
Five months = $540 + one comp entry
Six months = $565 (just $94 per month) + one comp entry
*Comp entry can be provided in the way of just creating a code for 100% discount.
Ads posted within 48 hours of receipt of artwork and payment. Payment and comp entry code due before ad run begins.
***Submit ads to firstname.lastname@example.org. Two sizes needed: square for RunTampa.com, 165 x 165 pixels, and full page vertical magazine ad, dimensions 8.5 inches x 11 inches; however, I cannot guarantee your ad will be in a magazine issue since it goes out quarterly. That depends on when you purchase the ad and for how long.
****You post the Facebook ads, yourself, in the Run Tampa Facebook group here. Lots of freedom, here. Just keep test to about a hundred words and only post once every 7 days.
If you need a time frame besides those listed above, email email@example.com for a price, and she will send a custom invoice.
Promotion on Deb’s Mojo for Running Podcast
Reach far beyond the Tampa Bay area with an ad on Deb’s podcast. If you’re looking to attract runners from out of the area, out of state, or around the world, a shout-out on Deb’s podcast is the way to go. The podcasts have been downloaded over 940,000 times in 198 countries. #1 country is, of course, the U.S.; #2 is the UK; #3 is Canada.
Podcast spots start at $250 per episode, with a minimum of a three month contract. The length is:
15-20 seconds in pre-roll (beginning)
1 to 1 1/2 minutes in mid-roll (middle of podcast)
15-30 seconds in post-roll (end)
Please use the contact forms to submit questions.